About
Who's behind the pixels?
Hi 👋 I'm Maria Fernanda Paredes, but everyone calls me Fer. I'm a UX/Product Designer with a background in Graphic Design and digital marketing, which means I think in systems and stories.
My Story
I'm Fer, a Product Designer with 5+ years of experience turning complex systems into clear, intuitive experiences that work for both users and the business.
I've worked across B2B SaaS platforms, startups, and agencies, designing end-to-end: from early research and concept to shipped product and design systems.
My background in graphic design, digital marketing, and e-commerce shaped how I think about products. Everything is connected: the user, the system, the business goal.
I start with research, move with intention, and use AI-augmented workflows to iterate faster without losing the human thread.
Let's connect! 🤝
Experience
2025 - Now
UX Designer | GoDaddy
Led design across payment tools, simplifying complex workflows and improving usability. Leveraged data and AI tools to accelerate prototyping, research synthesis, and product decision-making.
2025 - Now
Product Designer | FullStackLabs
Led design across payment tools, simplifying complex workflows and improving usability. Leveraged data and AI tools to accelerate prototyping, research synthesis, and product decision-making.
2022 - 2025
UX/UI Designer | Meat Group
Led end-to-end design across multiple industries, translating user and business needs into intuitive solutions. Used AI tools to support ideation, iteration, and faster delivery in fast-paced environments.
2023
UX/UI Designer | Unit
Designed an accessible design system, improving consistency and usability across a government platform. Delivered scalable components aligned with accessibility standards.
2022 - 2023
UX/UI Designer | Progreso
Improved CRM workflows by identifying user pain points and optimizing key interactions.
2021
Web Designer | Justo (YCs20)
Designed e-commerce experiences to improve conversion and engagement. Collaborated with product and engineering teams to deliver high-quality solutions.
Services
UX/UI Product Designer
End-to-end design for digital products — from early concepts and wireframes to polished, production-ready interfaces that balance user needs and business goals.
Brand Guidelines
Collateral Design
Rebranding Services
UX Research
Mixed-methods research to ground every design decision in evidence. User interviews, usability testing, preference tests, and behavioral analysis — so teams ship with confidence, not assumptions.
Wireframing and Prototyping
User Interface Design
User Experience Testing
Responsive Design Solutions
AI-Augmented Workflows
Integrating AI tools into the design process to accelerate ideation, prototyping, and research synthesis — moving faster without losing the human thread.
Animated Explainer Videos
Interactive Presentations
Design Systems
Scalable, consistent component libraries that keep products coherent as they grow. Built for designers and developers to speak the same language.
Android App Development
App Prototyping and Testing
App Maintenance and Updates
Case Studies